The coverted award which has previously gone to Zara Phillips and Joe Calzaghe epitomises how Hoy has bought cycling to the masses.

Lauded as a model of excellence for other sports to follow, the British Cycling team's dominance in taking home 14 medals from Beijing, including eight golds, after winning nine gold medals at the world track championships in Manchester, was reflected in nominations for four of their number for the award.

Weston Park in Staffordshire will host the 2009 Ride All Night 24 Hour mountain bike enduro which promises to offer day and night riding with partying with your mates.

With riding options from Solo (Yes, 24hrs of biking), pairs, or groups of up to 12, you can tackle the 12 mile course however you like.

Camping is included in the £75 entry fee, and there will be live DJ's, smoothie bars, food and the opportunity for a sports massage if it all gets a bit too much on the old legs.

Sign up http://www.rideallnight.co.uk

We have teamed up with WVFour.com Affiliate Services to offer a great deal for our sport mad members.

If you sign up to SKY HD we will give you £25 in cold hard cash or Wiggle Vouchers. If you sign up to the standard SKY service then you will get £10.

You can also earn more money by using your personal SKY referral link to introduce your friends and family and earn more money.

Offer is open to members only. For more information please visit the offers section.